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Md Robiul Islam
Apr 07, 2022
In General Discussions
Information: what you say is more important than how you say it No matter what kind of marketing behavior, an advertisement, a WeChat article, a poster, a video, an offline activity... are actually delivering information to our target users. The transmission of information includes two aspects: What to say: that is, what information are we delivering to the user? Such as price discounts, product features, life propositions, technological advantages, etc. How to say: that is, what form of expression is used to convey our information. For example, the one-shot of our TVC, the dynamic visual presentation of posters, the narrative structure of WeChat articles, etc., these are all forms of information. We tend to pay more attention to the expression of creative information, and what is most likely to be overlooked is the correctness of the information transmitted Bulk SMS Service by the creativity itself; The most important thing in "deciding what to say" is to take into account the "position" of the brand in the user's mind. "Location" is the user's impression of the product, mainly including familiarity and liking. Depending on the "location", the information that the creative wants to convey to the user is also different, and the "location" determines what we want to say to the user. Based on the familiarity and liking of the product by the target user, we use a four-quadrant to analyze the position of the brand in the user's mind. Why can't your marketing drive user growth? Mainly for these reasons! User "Location" Four-Quadrant Analysis Quadrant 1: High familiarity, high liking In the first quadrant, target users have a high degree of familiarity with the product and a high degree of love.
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Md Robiul Islam
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