Apr 10, 2022
In General Discussions
Set up page groups to determine Phone Number Database the value of your content By default, Google Analytics measures the results of the pages on your site. With a content site you often have to deal with dynamic pages that Phone Number Database change weekly or even daily. Therefore, the Page Groups functionality is a must-have for content sites. This way you can place the different site parts in a separate group. My advice is to Phone Number Database determine which site components influence the conversion before implementation. You can then set up these site parts as a page group and compare the result. Visual page groups 4. Use channel Phone Number Database groups and campaign tags to determine value In addition to page groups, you also want to be able to distinguish the results of your paid and non-paid acquisition channels . This way you Phone Number Database can determine which acquisition channels really have an impact on your conversion. With channel groups, for example, you can place the paid and non-paid Phone Number Database acquisition channels in a separate group. Tip: use campaign tags , so that you can distinguish the communication expressions via, for example. Facebook and Twitter. You can also Phone Number Database distinguish between the different types of messages per acquisition channel: which converts better via Facebook, sports articles or news articles? visual channel groups 4. Setting Phone Number Database Goals and Events Now let's get down to the real work: setting key goals Phone Number Database and events. For a content site, the following events are a must-have: Scroll depth; Shared posts via social media buttons; Comments on articles; Clicks on outgoing links.