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Apr 02, 2022
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On April 21, Google Commerce President Bill Ready announced in a blog post that Google would continue with plans to make the service free for Fax List merchants to sell products through the free Google Shopping integration. Where previously Google Shopping merchants had to pay to have their products listed in the Google Shopping tab, the start of next week will see search results consist mostly of free listings. COVID-19 Sparks Free Google Shopping Listings The announcement came as millions of people continue to hide in their homes during the COVID-19 pandemic. During this period, many physical retailers had to close their doors. An e-commerce strategy has suddenly become a huge and urgent priority for both Fax List online and offline merchants. Sit Citing the coronavirus pandemic as the catalyst for Google to accelerate a pre-existing plan to move to free listings, the search engine giant is looking for ways to support struggling retailers during the crisis. who benefits from Free google shopping listings "For retailers, this change means free exposure to the millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google tab. Shopping. For advertisers, this means that paid campaigns can now be supplemented with free ads.” – Invoice ready, Google What is Google Shopping? In case Fax List you weren't aware, Google Shopping is a service that allows consumers to find, compare, and search for physical products from different online retailers. As a consumer, when you use Google Shopping, you browse products from advertisers and merchants who have specifically chosen to feature their products on the Google service. Powered by two platforms – Google Ads and Google Merchant Center, Google Shopping has actually been around for almost two decades.
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