Therefore, we will never see another old-school Panda update (with big moves in a single day). And I think Google likes that. No drama, no media attention, no after analysis, etc. Moz reports an “unnamed update” within the last week or two. (September 2016). What do you think of their report? Yes, there was another major update from August 31, 2016. But I don't think we've seen a single update. I believe we saw three (two in deployment and one in testing). The first was spotted by Joy Hawkins and it was a local algorithm update. This happened around the same time as a base ranking algorithm update (which I believe was another quality update).
Many sites affected by the main ranking algo change (which was rolled out after the local update) had already been affected by hair masking service other quality updates. And then about a week later, I saw sites that had previous link issues (and Penguin issues) spike. Others saw it too, like Marie Haynes. Advertising Continue reading below Google could therefore have tested Penguin 4 (or another link-based algorithm). And now that we know that Penguin 4.0 has been rolled out, which Google announced on September 23, that third move that we saw very well could have been Penguin 4 tested in the wild.
Needless to say, it's always tricky when Google rolls out multiple algorithm updates at once or over a short period of time. And yes, Google can and will roll out multiple updates simultaneously. My favorite example was the sandwich algorithm in April 2012. That's when Google rolled out Panda, then Penguin 1.0, then Panda again within ten days. It was crazy. google-algo-sandwich-2012 What strategies do you recommend for long-term protection of Google algo updates? I hear a lot of "just write good content, and you'll always be safe!" It's not particularly usable. Is there anything else brands can or should do?