The first bottom line of a good mechanism is compliance, and the second is to suit your own platform. The mechanism design should match the platform’s seed users, overall user portraits, and products. If you adopt the mechanism of micro-business executive list hoarding, it means that the platform will ship better and bring high sales and gross profit margins, but this requires a high threshold, which means that the audience will be more niche; if your platform executive list itself The number of seed users of 2000 is more popular, which is suitable for the model of low threshold and no stockpiling. Such a mechanism can increase the number of people quickly, but it also means that the quality of small B users accompanying the low threshold will not be high.
In short, there must be a balance, to match the portrait of the target user, or the portrait of the startup user, and to match the sales item. Secondly, the mechanism is only a means of growth and belongs to the category of marketing. In addition to executive list marketing, a good business is more critical to the product itself. This is like the two wings of an airplane. The left wing is the product, and the right wing is the marketing. Both are indispensable. This is executive list one of the reasons why a large number of social e-commerce has grown rapidly and then declined rapidly. The mechanism can only help its growth, and it belongs to the game of traffic; any model that takes the game of traffic as its core competitiveness is just an outlet business.
If the vision is more than 5 years, then executive list in the final analysis, whether the products and services have brand value, whether there is enough differentiation to stand out from the competition, giving users sufficient reasons to buy here rather than elsewhere, the product itself is this. The key to whether the model can go a long way. This is why since last executive list year, all major social e-commerce platforms have begun to build their own brands, building their own brand products through OBM or ODM, from joint distribution to brand building, and from marketing to strong Marketing and own products in both hands. 2. ing the risk of non-compliance. and so on.