They also talked about how new voice and mobile search technology is influencing local SEO and which review sites businesses should focus on. Finally, Mary and discussed content marketing for local SEO and what kind of content will drive customers to your website. Mary Bowling explains how to optimize local SEO, including voice and mobile search Here are some transcribed excerpts from their discussion, but be sure to listen to the podcast to hear it all: Advertising Continue reading below What businesses should do about local search Well, the local SEO you usually need to rank well on Google Maps to get into local PACS. If you are a brand new business, you need to work on both sides of this equation. You have to do everything we SEOs know how to do to try to rank well organically in Google. Next, we need to layer the things we need to do to rank well in Maps. If we can put that together, then we have our best chance of showing up in those local PACS.
What you want to do locally is that you fax list want to make sure that your Google My Business listing is as complete and accurate as possible, and that the information you put there matches what's on your website. You want to make sure that Google sees consistent data about your business from trusted places on the web and also trusts sites off the web. Next, you need to make sure your website clearly communicates to search engines and your human visitors where it is and what you're selling. Advertising Continue reading below Sometimes it's not really clear to people when they look at a local business's website. People assume too much. You really have to hit people on the side of the head and let them know you're doing what they should have done where they should be doing.
Next, you need to have a strategy in place to consistently get more good reviews. Reviews are huge in the local space. You also want to try and get what we call location rank or location prominence by getting locally targeted citations and links. Links from businesses and organizations located in the same geographic area as you. The any longer. It's on the Internet. Other people will see it even if the company tries to ignore it. The reviews are absolutely huge. The least of the reasons is because of the stars you can get and the SERPs if you get a lot of good reviews from different places. You know, we all have to understand that no one is going to look at a business that has one and two stars, unless they're looking for examples of bad reviews, or a business that has poor customer service and their customers don't care. complain online.