What is product thinking?
In fact, it is difficult to define, different people have different definitions. Some people define it as a user-centered product that polishes a perfect experience; some define it as the points that need to be considered in each step from demand research to demand launch, and so on.
The product thinking that this article wants to discuss is: how to find problems, then diverge, summarize, summarize, and finally provide solutions.
At the same time, we discuss the Latest Mailing Database common thinking models in our definition of product thinking, how to train these product thinking in daily life, and finally form this kind of awareness and sensitivity naturally.
The above are 6 common thinking models for your reference. Whether it is in life, making products, or using other products, we can maintain this awareness and think in these dimensions:
1. Consider the shape of the product based on the known demand
Knowing the current problems and needs, think about how to find a suitable product form to meet the needs of users.
For example, on the bus, if you meet a girl who is excited, but dare not strike up a conversation, how can you get the girl's contact information? What kind of product form can meet this demand?
There can be people near WeChat, Tantan, Lianxin, etc., social products that connect strangers.
Thoughts in life:
For example, if I want to go from Shenzhen to Beijing, how can I get to Beijing?
If I'm in a hurry to talk about business, I can choose a plane; if I'm on a business trip, I may choose a high-speed rail, and the company can reimburse me; if I'm free to travel and relatively poor, I can choose to take a train; if I'm a cycling hobby Yes, I can also choose to ride a bike and so on. That is to say, different scenarios require different modes of transportation.
2. Think about solutions based on interactive experience
How to improve the usability and user experience of the product through the expression of UI interaction, so as to achieve our goal.
It is also a live broadcast. What are the differences in the presentation and interaction of different products on the page, why are they different, and what are their focuses? This is what we need to think about.
The same page, why make such a change and what is the purpose? How can we help us better achieve our goals?
Thoughts in life:
For example, when we boil water, press the switch of boiling water, it will make a "pop" sound, and then the kettle light will turn on. At this time, from the hearing and vision, we can easily perceive that the kettle is working normally. This is the feedback given to me by the outside world after we issue an operation, allowing me to perceive what the result of my action is.
This part shares a very good article - " Reconstruction of Taobao Product Details Information: Design Thinking Behind "Building Building Blocks" , which is about the revision of Taobao's details page, how to communicate information to users through UI, and make conversions Diversion to achieve commercial purposes.
3. In terms of a product, think about its essence
When experiencing a product, first list its characteristics, and then think about its essence, positioning, and core competitiveness based on these characteristics? What problem do you want to solve for which users?
For example, NetEase Yanxuan features: NetEase self-operated, genuine products (advertising slogan: recommendation from NetEase President Ding Lei), quality, and lifestyle brands. Maybe its positioning is: a lifestyle home furnishing brand e-commerce that controls the quality of products through self-operation.